As imagined by Pramit 

Let’s begin with a confession. 
Everyone in advertising wants to be different. Absolutely everyone. 
It’s practically stitched into their bio, embossed on their pitch decks, and whispered into every tired brainstorming room. 

But peer closely — behind the cinematic showreels and tactical jargon — and what do you find? 

 
The same slides, the same strategies, the same sentences doing the same little dance in different-colored suits. 
It’s as if agencies all queued up at the same buffet, picked the same dishes, and said, “Voilà, innovation!” 

Well, at CI360 Degrees, we’ve rather lost our appetite for that kind of meal. 

We’re not here to nibble at the edges of sameness. 
We’re here to burn the menu and cook something you’ve never tasted before. 

A Designer, A Farmer & A Twist of Insight 

Once, we were called to shape the story of a rural dairy brand. 
Our first instinct? “Let’s sing songs about purity, farm-fresh goodness, and ethical sourcing.” 
Lovely words, all of them. Would have looked smashing on a label. 

But something didn’t feel quite right. 

So we packed our bags, kicked off our urban smugness, and went to the farms. 
And there she was — the dairy woman. Tough hands, sharper mind. 
She wasn’t talking about ‘purity’. She was talking about pride. 
Her milk wasn’t just fresh. It was her legacy, her second salary, her daughter’s school fees. 

We rewrote the story. 

The brand didn’t start with the product. It started with her. 
Result? Sales? Oh yes. But more importantly, the audience felt it. 
Because truth tastes better than trend — every single time. 

Culture, Sociology & the Lost Art of Listening 

Here’s something no algorithm will tell you: 
You cannot design for a people you do not understand. 

Which is why, before we write a single line or post a single reel, we dive headfirst into the real stuff — the cultural compost, if you will. 
Traditions. Superstitions. Dinner-table debates. Local memes. Long-winded rituals involving turmeric and blessings. 

Why do Bengalis refuse to skip fish on Sundays? 
Why must a Gujarati purchase be discussed with six relatives, one neighbor, and possibly the dog? 
Why is a Rajasthani wedding card still hand-delivered like a royal summons? 

Because culture isn’t background noise. It’s the code. 
And any agency that doesn’t get that — is just guessing in the dark. 

A Word on the Now: Moment Marketing and Other Beasts 

Ah, moment marketing. 
The phrase that launches a thousand tweets. 
Every brand wants to be “topical”. Every intern has an alert set for the next trending meme. 

But here’s the mischief: 
Reactivity is not the same as relevance. 
Just because the whole world is watching a moment doesn’t mean your audience gives a hoot. 

It’s not about catching every wave. It’s about choosing the right tide, the right boat, and the right people to sail with. 

You can’t meme a moment meant for sneakerheads and send it to Ayurveda lovers. 
You can’t throw shade in a post for a brand that thrives on sunshine. 

The platforms may be the same. But the people? Oh, they’re gloriously different. 
The more global we become, the more stubbornly local our identities grow. 

A Truth As Old As Time (And Possibly TikTok) 

There’s one thing that never changes about humans: 
Each one secretly believes they are different from the rest. 

And honestly? They’re right. 

At CI360 Degrees, we don’t just acknowledge this truth — we build on it. 
We don’t talk to “TG Segment C: Urban Millennial Working Professional.” 
We talk to Roshni, who double-taps on art reels, bookmarks therapy quotes, and uses Pinterest like a secret vision board. 

We ask: 
What does she laugh at? 
What makes her stop scrolling? 
What does ‘home’ smell like to her? 

Now take the humble kurta with a pair of jeans. 
Why does it work? Why does it sing? 

Because it’s the perfect metaphor. 
Traditional meets modern. Local meets global. 
The rooted joins hands with the restless. 

That’s the feeling we aim for in our work. That exact fit. That aha moment where content doesn’t just make sense — it feels like it was made just for you. 

What the World Doesn’t Need (and What It Does) 

The world doesn’t need another “viral” campaign. 
It doesn’t need another soulless brand film with sweeping drones and forgettable voiceovers. 

What it needs is listening. 
Brands that pause. Observe. Absorb. And then speak — like a friend would. 

It needs creativity that’s personal, cultural, and intelligent. 
It needs a return to realness — the kind of work that nudges a smile, raises a brow, or gets someone to say, 
“Hey, that’s me.” 

That’s what we’re building at CI360 Degrees. 

Not an agency that mimics. 
A crew that listens. Thinks. And creates with soul. 

We’re not for everyone. 
But if you’re someone who’s tired of the wallpaper — we might just be for you. 

Let’s bring meaning back to marketing. 
Let’s make content that connects.