Auburn X CI360 Degrees
Background
BigRock, a popular web hosting and domain registration company in the India, faced difficulties in expanding and
maintaining steady organic growth
Challenges
- Stiff Competition: Struggled against global giants (GoDaddy, Hostinger) for search visibility
- Declining Organic Traffic: Blog underperformance, missed SEO practices & keyword optimization
- User Experience & Technical Issues: Slow load times, poor mobile optimization impacting rankings & conversions
- Weak visibility for Non-Branded Keywords
Solutions
Comprehensive Keyword Plan
focusing on
informational
keywords for blogs, to
boost organic traffic
and improve rankings.
On-Page SEO & Content
Optimized
landing pages with
relevant keywords
and engaging copy
to enhance CTR
and align with user
intent
User Experience
Improved site navigation and
enhanced CTAs, increasing user engagement and conversion
rates.
Link-Building
Launched a targeted campaign, securing high-quality backlinks
from relevant tech blogs and forums to boost domain authority
Revamped Blog & Content Strategy
Revitalized the blog with quality content focused on domain hosting and services. Created a content wheel with strategic internal linking
Outcomes
- Revamped Blog & Content Strategy - Quality content to improve navigation and engagement
- User Experience - Improved site navigation and enhanced CTAs, increasing user engagement and conversion rates.
