They had a revolution in their hands. They had created a vial of powdered fertilizer that when mixed with water and organic food would be able to fill acres with goodness. Our team traversed India and talked to farmers from different geographic and crop zones. We realised that they were not looking for Gyan. They were looking for someone who would understand their problems and give them solutions. They were looking for a friend.

So ‘KISH was born. The immediate inspiration was ‘Bhuvan from Lagan….and Balram…The elder brother of Krishna, who, all through India and across cultural groups is the custodian diety of farms and farmers.