Auburn X CI360 Degrees Background Upstox, a popular online brokerage platform in the India, was looking to acquire new customers, reduce acquisition costs, boost ROI, and retention Challenges High Dropout – Longer user journey led to higher dropout ratio during the registration process Tracking Issues – Lack of tech and…

Auburn X CI360 Degrees Background Case Study on Localising Wrestlemania 39 Promotion in India with ‘Wrestlemania Goes Filmy’ Reach & Engagement 20M reach & impressions 8M views 1.5M engagement Organic PR: 21 press articles featuring IPL x WrestleMania 39 and Drew McIntyre’s collaboration with Indian cricketers. Innovative Campaigns Localized Content…