Auburn X CI360 Degrees
Background
Case Study on Localising Wrestlemania 39 Promotion in India with ‘Wrestlemania Goes Filmy’
Reach & Engagement
20M
reach & impressions
8M
views
1.5M
engagement
Organic PR: 21 press articles featuring IPL x WrestleMania 39 and Drew McIntyre’s collaboration with Indian cricketers.
Innovative Campaigns
Localized Content
- Custom hashtag #WMGoesFilmy bridging Hollywood's WrestleMania theme with Indian cinema.
- Highlights included teaching WWE superstars Indian dance moves and dialogues.
Cross-Promotions
- Collaborations with IPL teams, cricketers like Mandeep Singh and Shikhar Dhawan.
- Shoutouts to RRR's Oscar win and creative fan content (e.g., reimagined posters, trivia)
