Services: Brand Identity · Website · Packaging Strategy
Zelu had a product — an energy drink built on green tea, guarana and ginseng. What it didn’t have was a face. No brand identity, no personality, no market story.
The challenge: Enter a hyper-competitive energy drink market against established giants with zero brand equity and a limited launch budget. The brand had to look category-leading from day one.
We created the full brand from scratch — name positioning, logo identity, colour language, can design and messaging framework. The brand story centred on ‘Fuelling Your Next Adventure’ — elevating Zelu from another energy drink to a companion for bold living.
Website built to support a D2C launch, with SEO groundwork laid for the Delhi market.