VastuNirman Architects is an Ahmedabad-based architecture, interior, and green building design consultancy known for creating residential, commercial, and institutional spaces with a strong focus on functionality and sustainability. As the brand expanded its digital presence, the goal was to bring consistency to how the firm shows up across platforms and help prospective clients discover its work more easily.
Objective
Build a cohesive and design-led digital ecosystem that reflects the firm’s architectural philosophy while improving reach, engagement, and search visibility across key channels. The focus was on ensuring that every touchpoint—from website to social media—felt aligned, credible, and easy to navigate for potential clients.
What we delivered
Brand and visual direction
Refined the existing logo and strengthened the overall visual identity system to ensure consistency across digital touchpoints. This included typography enhancements, improved visual hierarchy, and alignment with the website experience to create a more cohesive and contemporary brand presence.
Website development
Designed and developed a responsive, SEO-friendly website built on an existing WordPress theme. The approach focused on improving UI and UX, simplifying navigation, and structuring content to make projects, services, and design philosophy easier to explore and understand.
Google Business Profile setup
Set up and optimised the Google Business Profile to improve local visibility and credibility. This included accurate business information, imagery, and keyword alignment to support better discovery in local search results.
Social media management
Planned and executed a structured monthly content strategy across Instagram, Facebook, and LinkedIn. This included a mix of statics, carousels, and reels, with 15 posts per month. Engagement management—comments, messages, and hashtag optimisation—was handled consistently to support steady audience growth.
Reels editing
Edited 4 professional reels per month using client-provided raw footage, focusing on clean storytelling, pacing, and visual clarity to showcase projects and design thinking in a more engaging format.
SEO-rich blogs
Developed 4 blogs per month aligned with relevant search topics and audience interests. The content aimed to improve organic visibility while reinforcing the firm’s expertise and design perspective.
SEO and AI search optimisation
Established a consistent monthly optimisation routine, combining content improvements with evolving search practices. This ensured the brand remained discoverable across both traditional search engines and emerging AI-driven search behaviours.
Reporting and optimisation
Delivered structured monthly and quarterly performance reports covering key metrics. Insights from these reports were used to continuously refine content, improve engagement, and enhance overall digital performance.
Operating model
Implemented a clear and structured workflow, including a monthly content calendar, defined approval processes, and a consistent reporting cadence. This ensured smooth execution, minimal delays, and predictable delivery timelines.
Result
The result was a more consistent and design-aligned digital presence that reflected VNA’s architectural sensibility while improving discoverability, engagement, and overall brand perception across search and social platforms.
