Building a structured digital marketing program for a leading gold loan platform
Manipal Fintech, backed by The Manipal Group, is a digital first gold loan platform that helps customers unlock the value of their gold through a simple and secure process. With doorstep service, online applications, and balance transfer options, the brand focuses on quick approvals, transparent valuation, and customer support across an expansive network in India.
Objective
Create an always on marketing engine that strengthens visibility and consideration through content, social media, SEO, and campaign support, with a clear operating rhythm and reporting.
What we did
Social media management
Built a monthly content calendar and delivered a steady stream of static posts, carousels, and reels. Managed captions, hashtags, scheduling, community engagement, and ongoing optimisation.
Content and thought leadership
Planned and created SEO friendly blogs and topic clusters backed by research and competitor benchmarking, supporting long term organic discovery.
SEO and AEO support
Improved technical and on page SEO fundamentals, strengthened local presence through Google Business Profile updates, and supported backlink planning to improve search visibility.
Campaign and performance support
Supported planning, setup, optimisation, and reporting for campaigns across digital platforms, aligned to business priorities and budget guidance.
Collaterals and creative support
Developed brochures, leaflets, and OOH ready creatives to support sales conversations and brand visibility beyond digital.
Additional support
Supported translations, influencer shortlisting and briefs, landing pages or microsites, production support for reels and photography, and media planning coordination.
Operating model
Set up a clear approval workflow with a single point of contact, a predictable monthly cadence, and an analytics dashboard with periodic reviews to track outcomes and prioritise next steps.
A structured, compliance mindful marketing rhythm supported Manipal Fintech in improving visibility and discovery across search and social while creating a steady foundation for ongoing growth.
