CASE STUDY
Station Satcom
Brand Transformation · Logo & Brand Identity · Website Design & Development · Social Media · Content Strategy · SEO & AEO · Digital Campaigns · Email Marketing · Exhibition Design
The Impact
Created a completely new logo, brand identity, and brand book.
Designed and developed the website around Station Satcom’s evolving technology portfolio.
Built and continue to manage its social media and always-on content ecosystem.
Strengthened discoverability through SEO, AEO, search-intent strategy, and optimised content.
Created ongoing digital campaigns, product communication, blogs, and emailers.
Established a consistent brand experience across website, search, social media, email, campaigns, and exhibitions.
The Challenge
With more than 25 years of experience, Station Satcom has evolved from a satellite connectivity provider into an integrated maritime technology partner, bringing together multi-orbit connectivity, IT & cybersecurity, operational technologies, and crew engagement solutions.
Its brand and digital presence, however, had not kept pace with this evolution. The visual identity needed modernisation, social media lacked a consistent presence, and an increasingly complex technology portfolio needed a clearer, more cohesive communication framework.
The Strategic Question
How do we transform an established satellite communications company into a contemporary global maritime technology brand, while retaining the trust and expertise built over decades?
Our Approach
CI360 undertook an end-to-end brand and digital transformation for Station Satcom.
We redesigned the logo and developed the complete brand identity and brand book, including its colour palette, typography, graphic language, and visual system. We then designed and developed the website, restructuring its extensive portfolio into clearer solutions and customer journeys.
We rebuilt and continue to manage Station Satcom’s social media and content ecosystem, creating posts, carousels, blogs, thought leadership, product communication, digital campaigns, and emailers around maritime connectivity, cybersecurity, operational technology, navigation resilience, and crew engagement.
Alongside this, our SEO and AEO strategy strengthens traditional and AI-led discoverability through search-intent-driven content, website optimisation, landing pages, blogs, and structured information.
The brand transformation also extends offline. CI360 conceptualises and designs Station Satcom’s exhibition booths internally, along with exhibition collaterals, booth graphics, brochures, displays, event creatives, and supporting communication.
From Satellite Communications to an Integrated Maritime Technology Brand
CI360 helped Station Satcom bring its evolution to life through one connected identity, digital ecosystem, and communication strategy.
