CASE STUDY
Times Internet Limited
Brand Promotion · Marketing Strategy · Social Media Marketing · Content Strategy · Campaigns · Event Communication · Exhibition Collaterals
The Impact
Engaged across multiple Times Internet projects and initiatives.
Developed brand promotion and awareness strategies for diverse audience segments.
Managed social media communication and content creation across projects.
Created campaign-led communication to support awareness, participation, and engagement.
Developed event and exhibition collaterals as required for individual properties.
Worked across initiatives including Times Study Abroad, VK Real Estate, Nivesh Baithak, and MSME.
The Challenge
Times Internet Limited is the digital arm of The Times Group, with a diverse portfolio of digital platforms, content properties and audience-led initiatives.
CI360’s engagement with Times Internet has extended across multiple projects and initiatives, each addressing a different audience and business objective. From international education and investment awareness to MSME engagement and real estate, the challenge has been to develop distinctive communication strategies for very different properties while maintaining the credibility and reach associated with the Times ecosystem.
The Strategic Question
How do we build distinct, audience-focused communication for diverse Times initiatives while ensuring each property creates awareness, engagement, and a strong market presence?
Our Approach
CI360 has worked with Times Internet Limited across multiple projects, including Times Study Abroad, VK Real Estate, Nivesh Baithak, and MSME-focused initiatives.
For each mandate, we begin by understanding the audience, proposition, and communication objective, then develop the strategy and creative narrative required to take the initiative to market.
Our engagement spans brand promotion, awareness strategy, social media, content creation, and campaign communication. For event-led properties, we also create exhibition and event collaterals, ensuring the communication remains consistent from digital promotion and social media to the physical event environment.
Whether communicating opportunities in global education, building visibility for a real estate platform, creating conversations around investment, or engaging the MSME ecosystem, the approach is tailored to the specific audience and purpose of each Times initiative.
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