CASE STUDY
TOLVV Signs
Brand & Marketing Strategy · Social Media Marketing · SEO & AEO · Influencer Marketing · Exhibition Communication · Content & Campaigns
The Impact
Developed an integrated brand and digital marketing strategy.
Built and managed ongoing social media communication and content.
Strengthened online discoverability through SEO and AEO.
Integrated influencer marketing to extend brand reach and awareness.
Supported exhibition communication and creatives for industry presence.
Created greater consistency across search, social media, influencers, campaigns, and exhibitions.
The Challenge
TOLVV Signs operates in the signage and visual communication space, where the final product is highly visible, but the expertise, technology, design thinking and execution behind it are often less understood.
The challenge was to build stronger awareness and create a communication strategy that could showcase the brand’s capabilities, differentiate it within a competitive industry, and reach relevant audiences across both digital and physical platforms.
The Strategic Question
How do we turn signage from a finished product into a compelling brand story that demonstrates creativity, capability, and impact?
Our Approach
CI360 works with TOLVV Signs on its overall digital and communication strategy, creating a more consistent and engaging brand presence across multiple touchpoints.
We manage the brand’s social media strategy and content, using projects, applications, design possibilities and industry-focused communication to showcase its capabilities and build stronger brand awareness.
Our work also includes SEO and AEO, strengthening the brand’s discoverability through search-led content and website optimisation while preparing its digital presence for evolving answer and AI-led search behaviour.
To expand reach beyond owned channels, we undertake influencer marketing, identifying opportunities to bring the brand and its work to relevant new audiences.
CI360 also supports TOLVV’s presence at industry exhibitions, developing communication and creatives that help translate the brand consistently from digital platforms to high-visibility physical environments.
Making the Brand as Visible as the Signs It Creates
CI360 is helping TOLVV Signs build a stronger, more discoverable brand presence by connecting strategy, social media, search, influencers, and exhibitions into one cohesive communication ecosystem.
