CASE STUDY
Hilton Ahmedabad
Social Media Strategy · Social Media Management · Content Creation · Event Coverage · Hospitality Marketing
The Impact
Developed and executed the hotel's social media strategy.
Managed ongoing social media content and posting.
Created communication around hospitality experiences, dining, offers, occasions, and events.
Undertook on-ground event coverage for social media.
Extended event communication through timely digital content and storytelling.
Maintained a consistent balance between Hilton's global brand standards and locally relevant communication.
The Challenge
For a global hospitality brand like Hilton, social media needs to communicate much more than rooms and amenities. It must bring the hotel experience to life through dining, celebrations, events, hospitality, and memorable guest moments, while remaining consistent with the standards of an internationally recognised brand.
For Hilton Ahmedabad, the challenge was to maintain a relevant and engaging local social media presence while reflecting the premium experience and brand values associated with Hilton.
The Strategic Question
How do we translate a global hospitality brand into locally relevant social media experiences that keep audiences engaged with the hotel and everything happening within it?
Our Approach
CI360 worked with Hilton Ahmedabad on its social media strategy, content planning, and regular posting, creating communication around the hotel’s experiences, offers, dining, occasions, and events.
Content was planned to balance brand-led communication with locally relevant stories, helping the property remain active and engaging across its social channels while maintaining a polished hospitality aesthetic.
Our engagement also included on-ground event coverage, capturing key moments and transforming them into timely social media content. This enabled the hotel’s digital audience to experience events as they unfolded and extended their visibility beyond the physical venue.
Bringing the Hilton Experience to the Social Feed
CI360 helped Hilton Ahmedabad translate its hospitality experiences and events into consistent, engaging social media communication, connecting the property’s on-ground moments with its digital audience.
