CASE STUDY
Shatayu – The Gift of Life
Website Revamp · SEO & AEO · Social Media Marketing · Reels · Photography & Videography · Video Editing · WhatsApp Campaigns · Content Strategy
The Impact
Completely revamped the Shatayu website with a contemporary, user-friendly experience.
Built an SEO and AEO-ready content structure to strengthen discoverability around organ donation and related questions.
Manage ongoing social media content and awareness campaigns.
Create reels and video-led storytelling around organ donation and Shatayu's initiatives.
Undertake photography, videography, and video editing for events and activities.
Develop WhatsApp campaigns to extend awareness and engagement.
The Challenge
Shatayu – The Gift of Life works to build awareness and encourage people to pledge for organ donation. Its communication has to address a subject that is deeply human, often misunderstood, and surrounded by questions and hesitation. The organisation’s digital presence therefore needed to do more than provide information. It needed to educate, build trust, inspire participation, and make the process of pledging easier to understand.
As Shatayu expanded its awareness initiatives, it needed a contemporary digital ecosystem capable of reaching people across different age groups and platforms while communicating a sensitive subject with empathy and clarity.
The Strategic Question
How do we make organ donation easier to understand, more relatable to talk about, and powerful enough to inspire action?
Our Approach
CI360 completely revamped Shatayu’s website, creating a contemporary, SEO and AEO-ready platform that makes information around organ donation, registration, hospitals, laws, FAQs, volunteering, and awareness initiatives easier to discover and navigate. The website also provides clear pathways for people to register as organ donors or volunteers.
Beyond the website, we manage Shatayu’s social media communication, developing awareness-led content, campaigns, reels, and stories that simplify organ donation and bring its human impact to the forefront.
Our team undertakes photography and videography for activities and events, along with reel creation and video editing, helping real stories and awareness initiatives reach wider audiences.
We also develop WhatsApp campaigns, extending communication beyond conventional social platforms and creating another direct channel for awareness, education, and participation.
Turning Awareness into the Gift of Life
CI360 is helping Shatayu use digital storytelling, search, social media, video, and direct communication to make organ donation better understood, more accessible, and ultimately more actionable.
