CASE STUDY
PIV Realty | Ayaan
Landing Page Design & Development · Social Media Marketing · SEO & AEO · Google Business Profile · Reels · Photography & Videography · Print Advertising · Digital Campaigns
The Impact
Designed and developed a dedicated project landing page for Ayaan.
Built ongoing social media communication, stories, reels, and campaigns.
Strengthened digital and local discoverability through SEO, AEO, and Google Business Profile optimisation.
Conducted professional photography and videography to build a strong visual content library.
Designed newspaper advertisements and print communication aligned with the project's premium positioning.
Created a connected marketing presence across website, search, local discovery, social media, video, photography, campaigns, and print.
The Challenge
Ayaan by PIV Realty is a premium residential development in Ambli, Ahmedabad, designed for a discerning homebuyer seeking spacious residences in one of the city’s established residential corridors.
The challenge was to build a communication ecosystem that could reflect the project’s premium positioning consistently across digital discovery, social media, print advertising, and visual storytelling, while supporting greater visibility among prospective homebuyers.
The Strategic Question
How do we translate a premium residential project into a cohesive brand experience that builds aspiration, visibility, and buyer interest across every touchpoint?
Our Approach
CI360 created a dedicated landing page for Ayaan, bringing together the project’s positioning, residences, amenities, location advantages, and enquiries within a focused digital journey.
We manage the project’s social media communication, stories, reels, and campaigns, creating content around the lifestyle, architecture, spaces, amenities, location, and everyday experience of living at Ayaan.
Our team also undertakes professional photography and videography, allowing the communication to showcase the actual project through authentic, high-quality visual content.
To strengthen discovery, CI360 manages SEO, AEO, and Google Business Profile optimisation, connecting the project’s content with relevant local and property-led search intent.
The digital mandate is complemented by newspaper advertisement design and print creatives, ensuring that Ayaan maintains a consistent premium identity across both online and offline communication.
Turning a Residential Project into an Aspirational Brand Experience
CI360 is helping Ayaan build a distinctive market presence by bringing its spaces, lifestyle, and positioning to life through an integrated mix of digital, search, social, visual, and print communication.
