CASE STUDY
Chaitanya School, Gandhinagar
Website Revamp · Brand Identity Refinement · Brochure & School Diary Design · SEO & AEO · Social Media Marketing · Photography & Videography · Reels · Digital Campaigns
The Impact
Revamped the school website with a contemporary design and clearer content architecture.
Refined logo elements and visual communication for greater brand consistency.
Designed key institutional collaterals including admission brochures and the school diary.
Strengthened online discoverability through SEO and AEO.
Developed and managed ongoing social media communication and campaigns.
Created reels and video-led content around school life, learning, events, and achievements.
Undertook on-campus event photography and videography, building an authentic visual content library.
Created a more connected brand experience across website, search, social media, print, photography, video, and campaigns.
The Challenge
Founded in 2003 and managed by the Shree Vidya Niketan Trust, Chaitanya School is a CBSE-affiliated institution in Gandhinagar built around the philosophy “Childhood for the Child, Responsible Adulthood.” Its approach combines academic learning with creativity, experiential education, life skills, and the values of Satya, Seva and Sahas.
With more than two decades of educational legacy, the school needed its brand and communication to better reflect what Chaitanya had become. The challenge was to create a more contemporary and cohesive identity across digital, print, social media, and on-ground communication, while retaining the warmth and values at the heart of the institution.
The Strategic Question
How do we modernise the communication of an established school while preserving the values, warmth, and educational philosophy that generations of families associate with it?
Our Approach
CI360 began by revamping Chaitanya School’s website, creating a more contemporary digital experience that communicates its academic philosophy, campus, leadership, admissions, activities, and holistic approach to education. The new digital narrative brings greater emphasis to experiential learning, creativity, character building, and the school’s value-based philosophy.
We also refined elements of the existing logo and visual identity to improve consistency without taking away from the school’s established recognition. This visual language was extended across key institutional communication, including admission brochures, the school diary, and other brand collaterals.
Our SEO and AEO strategy strengthens the school’s visibility across traditional and answer-led search, particularly around admissions, academics, CBSE education, holistic learning, and school discovery in Gandhinagar.
Beyond digital and design, CI360 manages social media content, reels, and campaigns, while our team undertakes photography and videography of school events and activities. This allows the school’s communication to be built around authentic moments from campus life rather than relying only on promotional messaging.
Bringing the Chaitanya Experience to Life
CI360 is helping Chaitanya School translate its values, educational philosophy, and vibrant campus life into a contemporary brand experience that connects meaningfully with today’s parents and students.
