CASE STUDY
VARDĀN
Website Development · Website Management · Social Media Marketing · Content Strategy · Performance Marketing · SEO · AEO · Local Search
The Impact
5+ years of continuous partnership with one of The Times Group’s healthcare initiatives.
Designed and developed VARDĀN’s website, followed by ongoing website management and maintenance.
Built and continues to manage an always-on social media content engine, including static posts, carousels, reels, educational content, and campaigns.
Strengthened digital discoverability through SEO, AEO, search-intent-led content, and Google Business Profile optimisation.
Integrated social media, content, website, search, and performance marketing into one cohesive digital strategy.
Built consistent communication around VARDĀN’s specialised expertise while keeping healthcare messaging clear, credible, educational, and accessible.
The Challenge
VARDĀN, a prestigious Times of India Group initiative, operates in a specialised healthcare space where credibility, education, and trust are critical. Its approach needed to be communicated in a way that made complex concepts around movement, pain, rehabilitation, and physical performance easier for audiences to understand.
The challenge was not simply to market VARDĀN, but to build a credible and connected digital presence that could educate people, strengthen discoverability, generate engagement, and evolve consistently with the brand.
The Strategic Question
How do we turn specialised healthcare expertise into a digital experience people can understand, trust, find, and act upon?
Our Approach
Our partnership with VARDĀN began more than five years ago, and has grown into an integrated, long-term digital mandate.
CI360 designed and developed the VARDĀN website, creating a digital platform that communicates its specialised approach in a clear and accessible manner. We continue to manage website maintenance, content updates, and ongoing optimisation, ensuring the platform remains current, relevant, and aligned with the brand.
Alongside the website, we manage VARDĀN’s social media presence end to end, from content strategy and monthly planning to creating educational static posts, carousels, reels, campaign communication, and publishing. Complex healthcare subjects are translated into simple, patient-focused content designed to inform rather than merely promote.
This is supported by performance marketing, SEO, AEO, Google Business Profile optimisation, and search-intent-led content, connecting awareness, education, search visibility, and lead generation within one digital ecosystem.
Making Specialised Healthcare Easier to Understand and Discover
CI360 has helped VARDĀN build a connected digital ecosystem that transforms specialised healthcare expertise into clear, credible communication, combining content, search, social media, performance marketing, and an evolving digital presence to educate audiences and support meaningful engagement.
