CASE STUDY
Ananta Centre & Ananta Aspen Centre
Website Design & Development · SEO & AEO · Social Media Strategy · Content Strategy · Digital Campaigns · Podcast Editing · Reels & Video Content
The Impact
Completely redesigned and developed the websites for both Ananta Centre and Ananta Aspen Centre.
Built the new websites with SEO and AEO-ready content architecture to strengthen search and answer-engine discoverability.
Managed social media strategy, content and communication for more than 2.5 years.
Developed ongoing campaigns and content around international relations, public policy, leadership programmes, dialogues and strategic issues.
Created and edited reels and video-led content for digital audiences.
Supported podcast editing and amplification, extending long-form conversations into digital content.
The Challenge
Ananta Centre is a non-partisan, not-for-profit organisation that convenes leaders from government, business, civil society and academia around international relations, public policy, strategic dialogue and India’s global engagement.
Its sister organisation, Ananta Aspen Centre, focuses on developing values-based, action-oriented leadership through fellowships and programmes that encourage reflection, dialogue and the journey from thought to action. Its leadership initiatives include the Kamalnayan Bajaj Fellowship, GP Birla Fellowship, Emerging Leaders Fellowship and other programmes for leaders across generations.
With an extensive body of programmes, dialogues, research, insights and leadership initiatives, the challenge was to create contemporary digital platforms and an ongoing communication ecosystem capable of making this wealth of knowledge more accessible, discoverable and engaging.
The Strategic Question
How do we transform a rich ecosystem of ideas, dialogue and leadership into digital experiences that are easier to discover, understand and engage with?
Our Approach
For more than 2.5 years, CI360 has worked across both organisations, managing their evolving digital and communication requirements.
Most recently, we completely redesigned and developed both websites, creating contemporary, SEO and AEO-ready platforms with improved content architecture, navigation and user journeys. The new digital ecosystems make it easier to discover programmes, fellowships, events, policy insights, strategic dialogues and other knowledge resources.
Beyond the websites, CI360 manages social media strategy, content and digital campaigns, translating complex subjects such as geopolitics, international relations, critical minerals, trade, leadership and public policy into accessible digital communication.
Our engagement also extends to podcast editing, reels and video content, helping conversations with policymakers, experts and thought leaders reach wider digital audiences. Ananta Centre’s digital ecosystem, for instance, now features its Arohana podcast series alongside its policy and strategic-affairs content.
Taking Ideas, Dialogue and Leadership Further
CI360 has helped Ananta Centre and Ananta Aspen Centre transform a deep repository of ideas, conversations and leadership initiatives into contemporary digital experiences designed to reach, engage and inform wider audiences.
