CASE STUDY
Eutelsat OneWeb
Exhibition Strategy · Exhibition Design · Event Branding · B2B Brand Experience
The Impact
Created and executed multiple exhibition experiences for Eutelsat OneWeb in India.
Translated the global OneWeb identity into consistent, high-visibility physical brand environments.
Integrated technology displays, satellite models, product communication, and meeting spaces within the exhibition experience.
Created environments designed to support B2B conversations and stakeholder engagement.
Extended the brand beyond digital communication into an immersive, on-ground experience.
The Challenge
Eutelsat OneWeb operates in a highly technical and competitive satellite communications environment, where industry exhibitions are important opportunities to bring connectivity solutions to life for enterprise, government, and industry audiences.
CI360 was entrusted with creating and executing multiple exhibition experiences for Eutelsat OneWeb in India, ensuring that its physical presence reflected the stature and technology-led positioning of the global satellite brand.
The Strategic Question
How do we translate a global satellite technology brand into an exhibition experience that is distinctive, engaging, and immediately relevant to an industry audience?
Our Approach
CI360 worked on the design and execution of multiple Eutelsat OneWeb exhibitions in India, translating the brand and its satellite connectivity proposition into physical environments designed for interaction and engagement.
The exhibition environments brought together brand identity, spatial communication, technology displays, product storytelling, and visitor interaction. The visual examples in the casebook show customised exhibition spaces incorporating OneWeb branding, satellite models, connectivity equipment, digital displays, meeting areas, and product demonstrations.
Our focus was to ensure that a complex technology proposition could be experienced more intuitively within the fast-moving environment of an industry exhibition.
Bringing Satellite Technology to Life
CI360 helped Eutelsat OneWeb translate its global technology proposition into impactful exhibition experiences, combining spatial design, brand storytelling, and technology-led displays to create environments that encouraged engagement and meaningful B2B conversations.
