CASE STUDY
Leoz
Brand Strategy · Logo Design · Visual Identity · Website Design & Development · Luxury Brand Communication
The Impact
Created the Leoz logo and complete visual identity.
Developed the distinctive LZ monogram, colour palette, typography, and visual language.
Designed and developed the Leoz website, translating the brand identity into a cohesive digital experience.
Created a digital showcase for the company's architecture, turnkey projects, luxury modular furniture, and doors.
Established a consistent premium identity across brand and digital touchpoints.
Strengthened the brand's positioning around “Art of Ambience.”
The Challenge
Leoz operates in the premium interiors space, specialising in high-end turnkey projects, architecture, luxury modular furniture, and doors. The brand needed an identity and digital presence that could represent both sides of its expertise: the artistry associated with luxury design and the precision required to execute sophisticated architectural and interior projects.
The challenge was to build a brand that felt premium, contemporary, and distinctive, and then carry that identity seamlessly into a digital experience capable of showcasing its design capabilities and portfolio.
The Strategic Question
How do we build a luxury identity and digital experience that bring together the artistry of design with the precision of execution?
Our Approach
CI360 developed Leoz’s logo and complete visual identity, creating a distinctive brand language around the intersection of creativity, craftsmanship, and structure.
The identity centres on an elegant LZ monogram within a geometric form, balancing design artistry with architectural precision. A sophisticated gold-on-navy colour palette, refined typography, and the positioning “Art of Ambience” were brought together to communicate luxury, trust, and bespoke craftsmanship.
We then designed and developed the Leoz website, extending the new identity into the brand’s digital presence. The website was conceived as a visual showcase for Leoz’s architecture, turnkey solutions, luxury modular furniture, doors, and design capabilities, ensuring consistency between the brand’s identity and the experience customers encountered online.
