CASE STUDY
iSAT Africa
Website Development · B2B Marketing · Brand Communication · Social Media Marketing · Exhibitions & Events · Marketing Collaterals
Brand Channels:
The Impact
Completely revamped the iSAT Africa website and strengthened its digital brand presence.
Redesigned brochures, marketing materials, brand communication, and POSM.
Revamped social media, with the casebook reporting an almost 1000% increase in engagement.
Designed and supported exhibition presence at major industry events including CABSAT and AFRICACOM.
Conceptualised iSAT Adventure, creating a proprietary experiential platform around connectivity in remote African locations.
Developed the engagement from individual deliverables into an ongoing B2B marketing partnership.
The Challenge
iSAT Africa, a leading satellite solutions provider operating across Africa and the Middle East, needed its marketing presence to reflect the scale and sophistication of its connectivity business.
What began with requirements around events and brand standards expanded into a much larger mandate spanning the website, brochures, marketing materials, social media, exhibitions, and customer engagement initiatives. CI360 needed to bring these different touchpoints together while communicating a highly technical B2B offering to diverse markets and audiences.
The Strategic Question
How do we turn a complex satellite connectivity business into a consistent brand experience across digital, social, and physical touchpoints?
Our Approach
CI360 developed an integrated marketing ecosystem for iSAT Africa rather than treating each requirement as an individual assignment.
We completely revamped the company website, redesigned brochures and marketing collaterals, strengthened brand standards, and transformed its social media presence. For major industry events including CABSAT and AFRICACOM, we designed exhibition stalls and supported their production and execution.
We also went beyond the conventional exhibition format by creating iSAT Adventure, a new experiential property built around events in remote African locations. The initiative brought the conversation around connectivity closer to the environments and communities where its implementation creates real-world impact.
The relationship subsequently evolved into ongoing B2B marketing support, with CI360 becoming a strategic communication partner across multiple areas of the business.
Connecting a Complex Business with the Markets It Serves
CI360 helped iSAT Africa transform its marketing presence into a connected B2B ecosystem, bringing together digital, social, exhibitions, collaterals, and experiential initiatives to strengthen the brand across Africa, the Middle East, and key industry platforms.
