CASE STUDY
Global Healthcare Unity Summit – COVIDUNITY
Website Development · Virtual Exhibition Platform · Social Media Marketing · Digital Campaigns · Content Creation · Event Marketing
The Impact
Built the complete event website in just 2 days.
Developed the dedicated virtual exhibition platform within 10 days.
Created and managed Facebook, LinkedIn, Twitter, and Instagram for the summit.
Produced 50+ social media posts per platform during the campaign period.
Generated 133 organic registrations through social media activity.
The overall campaign generated more than 1,000 registrations within 12 days, exceeding the originally targeted response.
The Challenge
At the height of the COVID-19 pandemic, The Times of India Group and Voice of Healthcare brought together healthcare professionals from India, Britain, Israel, Taiwan, and other countries for the Global Healthcare Unity Summit – COVIDUNITY. The two-day virtual summit was conceived to create a platform for global healthcare experts to exchange experiences, ideas, and learnings in the fight against COVID-19.
The challenge was as much about speed as scale. CI360 needed to build the digital infrastructure for the event, create its online presence, reach the right audience, and drive registrations, all within an exceptionally short timeframe.
The Strategic Question
How do we build, launch, and market a global virtual healthcare summit in days, without compromising the experience or its ability to reach the right audience?
Our Approach
CI360 created the summit’s website and a dedicated online exhibition platform, allowing participating organisations to showcase their companies and products alongside the virtual panel discussions. The website was developed in just 2 days, while the more complex virtual exhibition platform was completed within 10 days.
We simultaneously built and managed the event’s presence across Facebook, LinkedIn, Twitter, and Instagram, taking the social media ecosystem from creation to execution within approximately 20 days. More than 50 posts were created for each platform, supported by a focused digital media campaign designed to drive awareness and registrations.
With technology, content, social media, and performance working simultaneously, the entire campaign moved from concept to audience acquisition at exceptional speed.
From Concept to Global Connection
CI360 helped transform COVIDUNITY into a fully realised global virtual healthcare platform at exceptional speed, bringing technology, content, social media, and digital marketing together to connect healthcare professionals across borders when collaboration mattered most.
