CASE STUDY
Peanutji
Brand Strategy · Logo & Brand Identity · Packaging Design · Marketing Identity
The Impact
Developed Peanutji’s brand identity from the ground up.
Created a distinctive logo directly connected to the product and its natural roots.
Developed the brand’s packaging and marketing identity.
Established a visual personality that combined authenticity and traditional flavour with a modern, approachable character.
Created a cohesive identity designed to give Peanutji stronger recognition and consistency across consumer touchpoints.
The Challenge
Peanutji needed to build a distinctive identity in a familiar and highly competitive food category. The opportunity was to create a brand that could communicate the natural, wholesome character of peanuts and traditional flavours, while still feeling contemporary, friendly, and relevant to today’s consumer.
The challenge was to ensure that the brand could stand out visually while retaining the simplicity and authenticity inherent in the product.
The Strategic Question
How do we turn a simple, everyday product into a brand with its own distinctive personality and shelf presence?
Our Approach
CI360 developed Peanutji’s brand, packaging, and marketing identity, creating a cohesive visual system around the product.
The logo uses the form of a peanut in its shell, creating an immediate connection with the product while reinforcing authenticity, simplicity, and its natural roots. A playful visual treatment was used to give Peanutji a friendly and approachable personality, balancing traditional flavour cues with a more contemporary expression.
The identity was then carried into the packaging and wider marketing language, ensuring that the brand had a consistent and recognisable presence beyond the logo itself.
Giving a Simple Product a Distinctive Personality
CI360 helped transform Peanutji from an everyday product into a memorable consumer brand, bringing together identity, packaging, and visual storytelling to create a personality that feels natural, approachable, and distinctly its own.
