CASE STUDY
Zebein India
E-commerce Website · SEO · Social Media Marketing · Reels & Video Content · Digital Campaigns · Content Strategy
The Impact
Designed and developed Zebein India’s SEO-ready e-commerce website.
Created a structured digital shopping experience across collections, categories, products, and store locations.
Built ongoing social media content and communication around the brand and its collections.
Developed digital and collection-led campaigns supporting launches, discovery, engagement, and sales.
Strengthened organic visibility through SEO-led website and content architecture.
Created a connected experience across website, social media, reels, content, campaigns, and e-commerce.
The Challenge
Zebein India is a contemporary fashion label built around functional, sustainable, and timeless clothing, with 100% pure linen at the heart of its collections. Its name, Zebein, literally means “pockets”, reflecting the founders’ original idea of combining style with functionality by incorporating pockets into women’s clothing. Today, the brand has a physical presence across Ahmedabad, Vadodara, Mumbai, and New York and ships worldwide.
As the brand expanded, it needed a digital presence that could do more than showcase its collections. The challenge was to translate its distinctive philosophy of minimalism, functionality, craftsmanship, and sustainability into an e-commerce experience and a consistent digital narrative capable of supporting discovery, engagement, and sales.
The Strategic Question
How do we translate a distinctive sustainable fashion philosophy into a digital experience that builds desire, drives discovery, and converts interest into purchase?
Our Approach
CI360 designed and developed Zebein India’s e-commerce website, creating an SEO-ready digital storefront that brings together brand storytelling and commerce. The site structures a growing portfolio across women’s and men’s fashion, multiple collections, product categories, store discovery, and online purchasing, while keeping Zebein’s clean, contemporary aesthetic at the centre.
We also manage the brand’s social media communication, developing content, reels, and campaign creatives that showcase its collections while reinforcing the larger Zebein story around linen, pockets, functionality, craftsmanship, and conscious fashion.
Through digital campaigns and collection-led communication, we support new launches, seasonal stories, product discovery, and customer engagement, creating continuity between what audiences see on social media and the shopping experience they encounter on the website.
SEO has been integrated into the website and content architecture to strengthen discoverability around relevant product and category searches, while retaining a premium, editorial fashion experience.
Where Function Meets Fashion
CI360 helped translate Zebein’s philosophy of pockets, pure linen, sustainability, and timeless design into a contemporary digital ecosystem built to take the brand from discovery to purchase.
