CASE STUDY
Ahmedabad Cyber Crime Department | Cyber Chetan
Public Awareness Campaign · OOH Advertising · Social Media Communication · WhatsApp Campaign · Content & Creative Strategy
The Impact
Developed communication for the Cyber Chetan cyber awareness initiative.
Created OOH advertising and public-facing campaign creatives.
Extended awareness through social media communication and content.
Developed WhatsApp campaign communication for direct and shareable outreach.
Simplified cyber safety messages into accessible citizen-focused communication.
Built a multi-channel awareness approach connecting OOH, social media, and WhatsApp.
The Challenge
Cybercrime affects people across age groups and backgrounds, yet awareness around online fraud, digital safety, suspicious links, financial scams, and responsible online behaviour often remains limited until someone becomes a victim.
For the Ahmedabad Cyber Crime Department’s Cyber Chetan initiative, the challenge was to take cyber safety beyond official advisories and turn it into simple, memorable public communication capable of reaching citizens in their everyday lives.
The Strategic Question
How do we make cyber safety communication simple, visible, and relevant enough to help citizens recognise digital threats before they become victims?
Our Approach
CI360 worked on the Cyber Chetan public awareness campaign, developing a communication approach designed to reach citizens across multiple high-reach touchpoints.
We created OOH campaign communication to take cyber awareness into public spaces, using concise messaging and strong visual communication to make important cyber safety messages easier to notice and remember.
The campaign was extended through social media and WhatsApp, allowing cyber awareness content to travel directly into people’s digital networks. Messaging was developed to simplify cybercrime-related information and encourage greater caution and awareness in everyday online interactions.
By connecting outdoor visibility with social and direct digital communication, Cyber Chetan was able to carry its public-interest message across both physical and digital environments.
Taking Cyber Awareness Beyond the Screen
CI360 helped Cyber Chetan turn essential cyber safety information into accessible public communication, using OOH, social media, and WhatsApp to build awareness where citizens live, travel, and connect.
